M Marketing 5th edition by Grewal and Levy Solution Manual

This is completed downloadable of M: Marketing 5th edition by Dhruv Grewal, Michael Levy solution manual

link full download: https://bit.ly/2B8HA9Q

Instant download M: Marketing 5th edition by Dhruv Grewal, Michael Levy solution manual after payment

Table of content:

section one: ASSESSING THE MARKETPLACE
Chapter 1 Overview of Marketing
Chapter 2 Developing Marketing Strategies and a Marketing Plan
Chapter 3 Social and Mobile Marketing
Chapter 4 Marketing Ethics
Chapter 5 Analyzing the Marketing Environment
section two: UNDERSTANDING THE MARKETPLACE
Chapter 6 Consumer Behavior
Chapter 7 Business-to-Business Marketing
Chapter 8 Global Marketing
section three: TARGETING THE MARKETPLACE
Chapter 9 Segmentation, Targeting, and Positioning
Chapter 10 Marketing Research
section four: VALUE CREATION
Chapter 11 Product, Branding, and Packaging Decisions
Chapter 12 Developing New Products
Chapter 13 Services: The Intangible Product
section five: VALUE CAPTURE
Chapter 14 Pricing Concepts for Establishing Value
section six: VALUE DELIVERY: DESIGNING THE CHANNEL AND SUPPLY CHAIN
Chapter 15 Supply Chain and Channel Management
Chapter 16 Retailing and Omnichannel Marketing
section seven: VALUE COMMUNICATION
Chapter 17 Integrated Marketing Communications
Chapter 18 Advertising, Public Relations, and Sales Promotions
Chapter 19 Personal Selling and Sales Management

Product details:

Language: English
ISBN-10: 1259446298
ISBN-13: 978-1259446290
ISBN-13: 9781259446290
Author: Dhruv Grewal, Michael Levy

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