MR 2 2nd Edition by Brown and Suter Test Bank

This is completed downloadable of MR 2 2nd Edition by Tom J. Brown , Tracy A. Suter Test Bank
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MR 2 2nd Edition by Brown and Suter Solutions Manual
Table of Content:
1. Marketing Research: From Data to Information to Action.
2. The Research Question: Formulation of the Problem.
3. Exploratory, Descriptive, and Causal Research Designs.
4. Collecting Secondary Data from Inside and Outside the Organization.
5. Collecting Primary Data by Observation.
6. Collecting Primary Data by Communication.
7. Asking Good Questions.
8. Designing the Questionnaire.
9. Developing the Sampling Plan.
10. Data Collection: Enhancing Response Rates while Limiting Errors.
11. Data Preparation for Analysis .
12. Analysis & Interpretation: Individual Variables Independently.
13. Analysis & Interpretation: Multiple Variables Simultaneously.
14. The Research Report. Endnotes.

Product Details:

Language: English
ISBN-10: 1133958419
ISBN-13: 978-1133958413
ISBN-13: 9781133958413
Author: Tom J. Brown , Tracy A. Suter

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