Principles of Marketing 16th edition by Kotler and Armstrong test bank

This is completed downloadable of Principles of Marketing 16th Edition by Philip T. Kotler and Gary Armstrong test bank

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Table of Content:

Part 1. Defining Marketing and the Marketing Process
1. Marketing
2. Company and Marketing Strategy
Part 2. Understanding the Marketplace and Customer Value
3. Analyzing the Marketing Environment
4. Managing Marketing Information to Gain Customer Insights
5. Consumer Markets and Buyer Behavior
6. Business Markets and Business Buyer Behavior
Part 3. Designing a Customer Value-Driven Marketing Strategy and Mix
7. Customer-Driven Marketing Strategy
8. Product, Services, and Brands
9. Developing New Products and Managing the Product Life Cycle
10. Pricing
11. Pricing Strategies
12. Marketing Channels
13. Retailing and Wholesaling
14. Communicating Customer Value
15. Advertising and Public Relations
16. Personal Selling and Sales Promotion
17. Direct, Digital, Mobile, and Social Media Marketing
Part 4. Extending Marketing
18. Creating Competitive Advantage
19. The Global Marketplace
20. Sustainable Marketing

Product Details:

Language: English
ISBN-10: 0133795020
ISBN-13: 978-0133795028
ISBN-13: 978-0133795028
Author: Philip T. Kotler and Gary Armstrong

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