Solution Manual for Public Relations Cases 9th Edition by Hendrix Hayes Kumar
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Table of content:
Part I: Solving Public Relations Problems
Ch 1: Public Relations in Action
Ch 2: A Public Relations Process
Part II: Reaching Major Audiences
Ch 3: Media Relations
Ch 4: Social Media
Ch 5: Internal Communications
Ch 6: Community Relations
Ch 7: Public Affairs and Government Relations
Ch 8: Investor and Financial Relations
Ch 9: Consumer Relations
Ch 10: International Public Relations
Ch 11: Relations with Special Publics
Part III: Emergency Public Relations
Ch 12: Crisis Communication
Part IV: Integrated Marketing Communications
Ch 13: Integrated Marketing Communications
Product Details:
Language: English
ISBN-10: 1111344426
ISBN-13: 978-1111344429
ISBN-13: 9781111344429
Author: Jerry A.Hendrix, Darrell C.Hayes, Pallavi Damani Kumar
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